Founding organization Sesame Workshop, children’s favorite program Sisimpur, is going to implement a new project for the children. The organization will implement various programs focusing on Diversity, Equity, and Inclusion under the project ‘Promoting Education for Early Learners’, USAID is providing financial support for this three-year new project.

52 episodes of TV programs will be developed under this new project, which will be broadcasted from different TV channels of the country. In addition, storybooks, Braille books and digital learning materials appropriate for children will be published. At the same time, there will be school and community-based programs. Sisimpur will work at school and community levels in different parts of the country to retain the disadvantaged, children with disabilities and girl children at school and improve their learning outcomes further.

Sesame Workshop Bangladesh and USAID jointly announced the opening of the new project at a hotel in the capital on Thursday (18th November) on the occasion of International Education Week. The project was inaugurated by Kathryn Davis Stevens, the USAID Mission Director in Bangladesh. The program was arranged following the COVID-19 protocols and kept the number of participant’s minimum for ensuring social distancing. Member of the National Curriculum and Textbook Board Professor Dr. A K M Reazul Hassan, Chief of Asiatic Marketing Communications Sara Zaker and Executive Director of Sisimpur Mr. Shah Alam attended the event.

While talking about the new project Executive Director of Sisimpur Mohammad Shah Alam said, Sisimpur is always willing to work with innovative ideas for the effective development of children. We are going to develop 52 episodes of new TV programs focusing on diversity-equality-inclusion and emphasizing the learning outcomes to enhance their reading skills and overall quality of education, make them more resilient citizens and support them to acquire humanitarian qualities enabling them to live cohesively with the people of the country. Furthermore, storybooks, braille books and other learning materials will be developed on these issues. Various types of community programs will run alongside. We believe this new project will make our children grow smarter, stronger, and kinder through a blended approach that combines television programs, school level supports and community interventions.

Mentionable, Bangladeshi version ‘Sisimpur’ of Sesame Workshop is working on a mission to help kids grow smarter, stronger, and kinder everywhere’ since 2005 under the pre-primary child development program. Different ministries of the government are supporting the implementation of various programs including broadcasting of the Sisimpur program.